Build a ridiculously profitable online business with ConvertKit.

Mastering ConvertKit has helped 700+ creators go beyond the basics. Inside is everything you need to segment your audience, personalize your messaging, automate your funnels, and profit from perfectly timed and super-relevant pitches.

20+ Hours Of Tutorials
From beginning list segmentation to sending SMS messages in your automations, no matter your strategic goal with ConvertKit – you’ll learn how to reach it

“Zero Fluff” Guarantee
Students love how actionable every lesson in the course is. If you’re looking to truly master ConvertKit and email marketing, you’re at the right place.

At Your Own Pace
When you join, you’ll get immediate access to all the course content and the exclusive Create & Sell: Pro community.

Over the years, I’ve helped thousands of marketers and business owners better understand how to better use email marketing through keynote talks, workshops, podcast interviews, in-depth articles, and my course, Mastering Drip.

And now that I’m happily settled on ConvertKit, I wanted to create the premiere training course for someone who wants to architect the right automated marketing for their business.

More than just technicals, included is an entire marketing framework

This course is not just how to use all the technical bits of ConvertKit.

Instead, it’s a complete tried-and-true framework on how to take your expertise and the products/services you have to offer, package it all up into a bunch of really smart automation that gets more subscribers onto your list, discover who your audience is and what they need from you, and consistently deliver highly relevant and personalized content and pitches at exactly the right time.

What’s Inside

Module 1:

Starting off on the right foot
In this module we cover the fundamentals of both ConvertKit and the best ways to use the available features. Here I make a case for the nurturing and pitch framework that 95% of online marketers should be using, and show you how to not only create your automation strategy – but also how to use this course to adapt your needs to this framework.

Module 2:

Get even more subscribers using dynamic opt-in forms
Lead flow is the lifeblood of any successful online business. This module is dedicated to helping you get more subscribers each day through smart, segmented, and personalized opt-ins CTAs.

Module 3

Better understand your audience and their needs:
Want to personalize your emails and sales pages? Then you first need to segment your audience. This module dives deep into how to profile your audience, segmenting them by who they are and what they need from you, along with lead scoring your best subscribers.

Module 4:

Building trust with your audience
This module is all about building rapport with your audience by designing thoughtful and personally relevant onboarding and educational automations. More “Ah wow, this content is so great…” = More trust = More customers.

Module 5:

More sales through personalized pitches
Getting your email list to buy from you is so much more than just hammering everyone with sales emails. It’s about sending smart, personally relevant emails to people when they’re ready to buy from you, and using segmentation to align what you have with what someone needs.

Module 6:

Getting off the “email hamster wheel”
In this module, you’ll learn how to spend more time working on your business – and less time cranking out content to keep the lights on. I’ll show you how to set up evergreen “Shadow Newsletters” and leverage personal Offer Funnels to always pitch the right product to your subscribers, both over email and on your website.

Module 7:

Doubling down on your success
From A/B testing to automatically pitching your audience on the products or services they haven’t yet bought, this module is dedicated to helping you increase customer value and optimize your conversion rates across the board.