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Mark Ritson – Mini MBA in Marketing

Become the best marketer you can be. Training in marketing makes you better at marketing. The Mini MBA in Marketing is an MBA-level, CPD-accredited course that gives you the tools and expertise to supercharge your career.

On-demand modules based on Mark Ritson’s award-winning MBA teaching form the basis for applied, world-class learning.

Designed for marketers of all backgrounds, nationalities, and educational levels, over 90% of our alumni complete the course feeling more inspired, confident and effective as a result of taking the Mini MBA in Marketing. Complete the Mini MBA in Marketing in 10 game-changing modules.   Led by Professor Mark Ritson, Mini MBA in Marketing guides you through the core MBA marketing content in just 10 on-demand modules. Starting off with market orientation, you’ll learn the most effective and imaginative tactics and techniques for developing a successful marketing strategy.  

The skills you need to stand out.

  • 10 on-demand lessons covering core modules
  • Q & A sessions with Mark Ritson
  • Access to the Mini MBA Alumni Network
  • MBA standard end of term assessment

Complete the Mini MBA in Marketing in 10 game-changing modules.

Led by Professor Mark Ritson, Mini MBA in Marketing guides you through the core MBA marketing content in just 10 on-demand modules. Starting off with market orientation, you’ll learn the most effective and imaginative tactics and techniques for developing a successful marketing strategy.  

Module 1: Market Orientation

customer focus/business culture / predictive marketing

Module 2: Market Research

research design / qualitative methods / quantitative methods / backward market research

Module 3: Segmentation

market mapping /demographics/firmographics / behavioral

Module 4: Targeting

strategic decisions/mass marketing/target segment portraits / targeting criteria

Module 5: Positioning

brand position/articulation / disruptive execution / perceptual maps

Module 6: Objectives

Purchase funnel / The right objectives / Strategic decision making

Module 7: Product

product creation /product assessment / NPS scores

Module 8: Price

Price settings / Using quantitative models to set a price / Discounting and price wars

Module 9: Integrated Marketing Communications

The S curve / Profitability matrix / Price setting / Elasticity

Module 10: Distribution

Omnichannel / Direct vs indirect channel models / D2C sector

   

Your Professor

Mark Ritson, a leading authority on marketing and brand Mark is a former adjunct Professor of Marketing at Melbourne Business School. He has a PhD in Marketing from Lancaster University and has been a marketing professor at London Business School, MIT Sloan( visiting), and the University of Minnesota. He has been the recipient of MBA teaching awards at LBS, MIT, Singapore Management University and MBS. Mark has been teaching brand management to MBA students at elite business schools and a consulting career working on some of the most successful brands on the planet such as Subaru, De Beers, Ericsson, Sephora, News Corp, Hennessy, and Baxter.

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